Adding value during recession to bounce back after

2009 April 9

tags: customer experience, opportunity, profitability, recession, sustainability, taking risks

by Kate O'Neill

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Here’s an encouraging thought to help you focus on the right things: according to a forthcoming book called Winning in Turbulence from Bain & Company, the companies that are most likely to bounce back post-recession are those that focus on their core business to create real value for customers, as opposed to those that scale back and cut costs.