Tweeting buildings: good idea or way too much?

From the CleanTechies Blog at CleanTechies.com comes this article called Green IT: Buildings Are Now Twittering Their Energy Consumption:

In partnership with smart grid company SmartSynch, Ole Miss has created online feeds (also via RSS) detailing several of its main buildings’ energy use, ostensibly to “alter behavior to reduce electricity consumption and carbon emissions.” The UMiss project will study consumption from lighting, temperature controls, and appliances. The organizations have created an online application to monitor and report the energy draw so that building operators can learn where energy is being wasted and implement new conservation strategies.

Good idea? Too much? What say you?